illustrator on web.

overview.

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• Assessed the end-to-end “signed-out” experience, providing actionable insights for in-app improvements that unlocked new traffic sources and expanded user acquisition channels.

• Conducted an information architecture study on a new app frame design, probing into how users naturally group tools; findings helped make crucial design changes that resulted in uplift of weekly active users.

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*project under NDA. Feel free to reach out for details.