photoshop express.

Validated a new contextual navigation pattern through usability testing; findings led to design changes that improved ease of use and increased user engagement.
Conducted an evaluative study on Home Search positioning, leading to optimal search bar placement and user flow improvements, boosting app engagement, retention, and content discovery.
Led a longitudinal study to uncover new user intent and growth opportunities for next-gen audiences, refining target segments and optimizing the onboarding process for PLG initiatives. Resulted in higher engagement and identifying new user archetypes.

*project under NDA. Feel free to reach out for details.